Home » News » Article » Video Based Microlearning Revolutionising Learner Engagement
Posted October 31st, 2018

Over the last few years there has been a significant change in the way we learn, as organisations have embraced learning on the go, recognising that an increase in Bring Your Own Device (BYOD) polices not only delivers a cost benefit but also enables L&D departments to increasingly personalise learning for individual employees.

Research shows that nearly 70% of learners now prefer to use their smartphones to learn on the go, with this irrepressible increase triggering a movement from traditional, and often lengthy, eLearning to microlearning, as it provides shorter nuggets of content designed to meet specific outcomes which can be easily consumed on the move.

At MicroLearn, we recognised that to create effective learning resources for the modern learner, it was essential to take a design approach which focused on short yet informative video-led interventions which provide a high-impact learning experience.

The key to this process was selecting the right video platform, and since choosing VideoScribe, the leading whiteboard animation software over two years ago, our videos have been an essential component of MicroLearn’s success story.

The combination of low-cost solutions and rapid development times means microlearning is often an integral part of organisation’s learning strategies as it provides the Learning & Development organisation with the agility required to meet learner needs at pace. When compared to other forms of media, video-based microlearning shows higher recall and retention rates, which leads to a better Return on Investment (ROI).

Video-based microlearning is both engaging and immersive and when provided as part of the learner’s workflow the applications can be varied, such as:

  • Learning something new
  • Diving deeper into a given issue
  • Solving a specific problem
  • Practicing and gaining proficiency
  • Applying learning to real life challenges

MicroLearn’s versatility enables it to be used for both formal training and performance support intervention, with its ever-growing resource library of modules covering many contemporary topics including Wellbeing, Customer Service, Communication and Social Skills and Leadership and Management.

We’ve also worked closely with clients to help build their VideoScribe capability, running day-long workshops where members of the Creative Team, led by MicroLearn’s Creative Director, Alison Soper shared their experience, knowledge and expertise in using the software to help others create engaging and cost-effective content.

So, whether you’re looking for ready built microlearning or want to increase your capability in-house, MicroLearn can help revolutionise your learner engagement with short video-based learning that encourages curiosity and enhances cognitive processing.

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