In May, our Creative Development team travelled to the World Animal Protection head office in London to run a VideoScribe workshop, for members of the Charity Learning Consortium (CLC). There was a great turn out on the day, with 18 attendees from a number of UK charities, each with varying levels of experience, all excited to get started!
A popular video authoring platform, VideoScribe is the leading whiteboard animation software and a unique tool for creating engaging content to tell your story. We’ve been using it since 2016 to create the characteristic whiteboard-style explainer videos that form an essential part of all MicroLearn courses.
At the workshop, we shared our experience, knowledge and expertise in using the programme to offer the charities the tools they’ll need to start creating impactful and cost-effective training and promotional videos in-house.
Drawing on their experience, Creative Director, Ali Soper and Creative Developer, Elle Webster decided to start the day on paper, with a session on the art of storyboarding. A strong understanding of the script is essential to making your video a success, so we encouraged attendees to read through and listen to the Volunteering script we provided a few times, before creating a rough storyboard exploring how they would show each line through text and imagery.
With the ideas flowing and after a quick tea break, it was time to focus on Creating Your Video, with an exploration of VideoScibe’s key features including adding an image, animation, timing, camera angles, importing audio and perhaps most importantly, how to save their work!
The basics covered, we let the group loose on VideoScribe, embracing the philosophy that practice makes perfect! The rest of the day was spent working on the Volunteering video, as this provided a great opportunity to play around with the programme’s features and ask plenty of questions.
Throughout, Ali and Elle were on hand to offer advice and support, answering questions on everything from changing text colour, erasing images, and how moving around the canvas can make a video more dynamic.
The final session of the day allowed everyone the chance to showcase their videos to the rest of the group, receiving feedback and encouragement, before discussing the challenges they’d experienced and what they hope to achieve with VideoScribe moving forward within their own organisations.
Keeley Mooney from Royal British Legion said: “Getting to experience VideoScribe for the first time during the workshop was a brilliant opportunity to test the system in a safe and creative environment. Feeling confident enough to push random buttons and ask questions as you go helped build my confidence in designing and producing a short video.”
“It was a fantastic day, with everyone really engaging with each other and with VideoScribe, absorbing the information and enjoying the opportunity to get stuck in making their own videos,” adds Ali Soper. “It was great to see everyone supporting one another as we moved through the day and the final showcase revealed 19 very different but equally impressive videos which all started from the same script!”
“I’d like to say a massive thank you CLC for facilitating the day and inviting us to run the workshop, and to World Animal Protection for kindly hosting the event. We had a great time sharing our tips and tricks and look forward to supporting more events like this in the future!”