17/09/18

Four months after the new General Data Protection Regulations (GDPR) became law, the UK has seen the start of its first high-profile investigation after the Information Commissioners Office announced it was looking into the British Airways (BA) data breach.

The breach, which occurred between August 21 and September 5 2018, saw BA’s security systems compromised by sophisticated hackers leading to the loss of customer data including names, email addresses and credit card information.

The hackers also got a hold of the highly sensitive CVV code, featured on the back of your credit card, which BA insists they did not store, as it’s prohibited according to the standards laid down by the Payment Card Industry (PCI) Security Standards Council.

This has led to speculation that the hackers intercepted the information rather than directly accessing data from the BA database.
For those customers affected, it’s recommended that you change your online passwords and monitor your accounts for any unusual transactions, with BA promising to compensate anyone who suffers financially as a result of the breach.

If BA are found guilty of breaching GDPR then the ICO are within their rights to impose a fine up to 4% of the organisation’s annual global revenue, which in this case amounts to £489million. If such a fine is imposed, it would also act as a warning to other organisations for the need to remain compliant with the new regulations.

If you’re still confused about GDPR and what it means for you and your business, why not check out MicroLearn’s Data Protection Range which provides both a comprehensive overview of the regulations and in-depth breakdowns of key components including Lawful Basis for Processing, Individual Rights and Accountability?

Or, if like British Airways you deal with customer’s credit card information, refresh your knowledge with our new PCI-DSS (Payment Card Industry, Data Security Standard) course, which covers what thieves target, different types of security and how to show compliance.

As part of our Compliance Catalogue, we also offer a comprehensive Cyber Security course and a free mini-video (below), which you can share with your colleagues, so you know what to do if your organisation is threatened by a cyber-attack.


For more information about MicroLearn’s courses, or to request a Free Demo email hello@microlearn.com

17/09/2018 • The MicroLearn Team
12/09/18


This new blog series by MicroLearn’s Creative Director, Ali Soper, explores a Step by Step plan to help you to successfully market your learning initiatives internally to maximise both learner engagement and return on investment.

It’s all very well having a great user-friendly learning platform and engaging eLearning content, but if your learners aren’t finding and exploring the digital resources, your initiatives will all have been in vain. To create and sustain successful digital learning strategies, effective and ongoing internal marketing is essential.

To encourage staff to actively participate in your learning schemes, it can be extremely helpful to implement a marketing plan which will support roll out and ongoing promotion ensuring you see return on your investment.

Internal marcoms is about more than simply sending an email to instruct staff to log on to the platform and check out new and existing content. It’s about devising a creative plan which helps to generate a buzz, build advocates & champions, promote new ideas and drive learner engagement within your organisation.

So how do you go about doing this, when time and resource is limited? Well, this blog series is designed to help you design, implement and maintain an effective learning strategy within your organisation, making the most of your content and platform investment.

So what are the steps to successful internal marketing?



Well you can’t go wrong by following these:
  1. Set your objectives: Make these SMART (Specific, Measurable, Achievable, Relevant and Time-Bound) .
  2. Consider your target audience: Who they are and what they want
  3. Branding: Make your initiative stand out.
  4. Attention: Think of ways to grab people’s attention andtease your audience so they’ll want to find out more.
  5. Interest: Think of the key messages which will increase interest and address any ‘pain points’ – make them relevant and think of ways to empathise.
  6. Desire: Use these messages so the audience can’t wait to have a go. Create a buzz by thinking about what the audience wants to achieve.
  7. Action: Provide them with ways to try out the digital learning again and again.
  8. Plan and execute your campaign: Keep it interesting and use a diverse mix of approaches.
  9. Do it again and again: How about using case studies, monthly topics, competition? Most of all, keep your approach creative and consistent!


In the rest of this series, we’ll explore each stage of the marketing process to help you promote learning strategies within your organisation. Look out for a new post every Wednesday or contact the team on hello@microlearn.com to discuss how MicroLearn can support your launch and ongoing promotion.

12/09/2018 • Ali Soper


30/08/18

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MicroLearn's Creative Director, Ali Soper, expands on a recent webinar with our partner Synergy Learning, which explored ways to engage busy, modern learners.

It’s safe to say that with growing workloads and increasing demands on time, learners often feel too overwhelmed to even consider making time for training. Yet, as Learning & Development professionals, it’s our responsibility to devise learning strategies which will help our teams to work smarter without wasting time or money.

I recently joined MicroLearn’s partners Synergy Learning to present a webinar session focused on ways to engage today’s busy learners, exploring common learning challenges, how to change learner expectations and the benefits of introducing a microlearning strategy to create a motivated and engaged learning organisation.

The key to developing a strategy for personal and professional development within an organisation is understanding the challenges your learners face. In the webinar, we explored the three most common challenges; not having enough time, training doesn’t suit learning needs and eLearning is just a bit dull!

To kick off the session, I asked the attendees to vote on which of these challenges most applied to their organisation, with the results revealing that not having enough time and feeling as though the training isn’t relevant were the greatest challenges they faced.
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1. Not enough time for training!


Challenge:

With traditional training often drawn out, modern learning needs to combat the idea that for learning to valuable it must be lengthy. Traditional learning, with reams of text and click-next-to-continue delivery, often misses the mark by creating passive, unengaged learners – the last thing we want as content creators!

Answer:

Opting for a microlearning approach allows you to jump in at the point of need, anytime anywhere and explore content that’s bite-sized and accessible. Covering the key points concisely but comprehensively, microlearning resources can save the day!
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2. One size doesn't fit all!


Challenge:

Whether you’re a team of 50 or an organisation of 3000, delivering one, tedious format of learning for all your staff is inevitably going to miss the mark, as not all learners are the same! What’s more, generic training which doesn’t
actually help you improve your workplace skills is always going to feel like a time stealer!

Answer:

Multi-modal content is a great way to offer the right content for different types of learners. For example, video-based resources, interactive components, quizzes, infographics, workbooks and more – it offers something for every team member and every role.
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3. eLearning is boring!


Challenge:

If training just isn’t appealing and doesn’t keep a learner’s attention, they’re far less likely to actively engage with the digital content available to them. Beyond mandatory training, wouldn’t it be great to see a dramatic rise in self-enrolment and completion rates because your teams are genuinely enjoying and seeing benefits from their learning experiences?


Answer:

Select a blend of fun, bright and engaging modern learning which is built not just to be more engaging than traditional training but also to support retention and to help career development.
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We explored the benefits of implementing a microlearning strategy, to help tackle these learning challenges and the growing expectations of increasingly tech-savvy learners by offering bite-sized, relevant and responsive learning resources which are affordable and can be accessed on the go.

Creating and sustaining a true learning culture, where advocates champion your learning initiatives and promote your good work, is the best way to engage learners as they’ll be able to see what’s in it for them! Your organisation will benefit from engaged teams, who no longer view training as a time-stealer but instead see learning opportunities as worthwhile investments for both personal and professional development!

Many thanks again to the team at Synergy for inviting me to join the webinar series. To catch up on the Engaging Modern Learners with Digital Content webinar or any others in the series, click here.

For more on MicroLearn’s mission to improve learner engagement, email the team at hello@microlearn.com to continue to the conversation!

05/09/2018 • Ali Soper
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22/08/18
Module of the Month – September
As the UN celebrates its sixth International Day of Charity on September 5, we’ve selected our Value & Purpose course as Module of the Month.

First commemorated in 2012, the International Day of Charity encourages people to support charitable organisations worldwide and marks the anniversary of the death of Mother Teresa, who dedicated her own life to improving the lives of others.

Research has shown that individuals who have found meaning and purpose in their life feel happier, more in control and fulfilled.

Charitable work and volunteering are great ways of achieving this, as adding value to someone else’s life will also bring immeasurable value to your own!

Forming part of the Workplace Wellbeing range, the Value & Purpose module, created in collaboration with the Learning Architect Liggy Webb, explores the influence our values can have, how they can shape our decisions and how they define our purpose both today and in our future.

To access the course for free, click here

If you’d like to see how the other courses in our Workplace Wellbeing range could benefit your organisation, why not sign up for a free trial here?

01/09/2018 • The MicroLearn Team
16/08/18

Performance and productivity are two words likely to keep senior managers awake at night, as a focus on improvement is no longer optional if organisations want to survive and thrive.

Many organisations recognise that they need to engender a High-Performance culture throughout the organisation, with team leaders required to focus on which team members will work together productively enabling them to achieve great results.

Historically, teams have tended to be small, however, in our online-centric world, teams have grown dramatically, particularly those that are “virtual” in nature.

Believing team leadership is the key to success, MicroLearn embraces the ideas of leadership author, Gary Yukl, who wrote: “a shared process of enhancing the collective and individual capacity of people to accomplish their work roles effectively… the leadership actions of any individual leader are much less important than the collective leadership provided by members of the organisation”

Providing learning content via a resource library, MicroLearn’s courses can be used both for reflection and as a just-in-time learning tool, available at the team’s fingertips and designed to fit around their work flow.

The library helps encourage improved teamwork through the sharing of ideas, debate, collaboration, decision-making and dealing with changing priorities as well as the establishment and achievement of team goals.

In fact, MicroLearn’s suite of Leadership content helps leaders hone the three essential skills groups:
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  • Task Skills —The ability to set goals, establish priorities, assign roles and responsibilities, plan and run effective meetings, and monitor results.
  • People Skills —The ability to connect with people, resolve conflicts, motivate, and celebrate success.
  • Diagnostic Skills —The ability to diagnose situations and determine what’s needed to progress.

In addition, MicroLearn’s catalogue also features courses on teamwork, personal development and team management as it looks to support both the team and High Performance Team Processes (communicating, making decisions and accountability).

As your high performing team seeks further challenges, pushes for increased performance goals and demands a higher level of performance from each other ensure you’re supporting their development with MicroLearn.

16/08/2018 • Tracy Capaldi-Drewett
31/07/18

With the UK currently experiencing a heatwave, many of us are sat in hot offices wishing we were at the beach, paddling in the sea and sipping an ice cold drink. That’s why we’ve decided to make Life Balance August’s Module of the Month as we explore how to get the best of both worlds.

Rental Company, Spotahome recently conducted a study to determine which nations had the best work-life balance. The Netherlands, Sweden and Denmark all came out on top, while Britain was ranked 28th in the world.

The study also revealed that 1 in 8 people work an average of 50 hours a week, increasing their chances of experiencing a burnout which would see their production levels drop drastically, the signs of which include forgetfulness, continual lateness and prolonged periods of tiredness.

That’s why we created our Life Balance course, in collaboration with the Learning Architect, Liggy Webb as part of our extensive Workplace Wellbeing range.

The module explores how to strike the perfect balance between your personal and professional lives by detailing the signs of an unhealthy balance, offering suggestions for how your employer could help you work towards that balance as well as the top tips for creating a successful balance, such as learning to say no, switching off work related technologies when out of the office and finding time for yourself, for example using your commute as time for relaxation and personal development instead of work.

To access the course for free, click here

If you’d like to see how the other courses in our Workplace Wellbeing range could benefit your organisation, why not sign up for a free trial here?

01/08/2018 • The MicroLearn Team
27/07/18
“Don't find customers for your products, find products for your customers
Seth Godin (Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018)

The modern learner is at the heart of today’s digital transformation, with organisations racing to keep up with the pace of change, to leverage the mix of ever-changing technologies, data, and channels, and to provide learners with the support and resources they need to stay current.

With 80% of employees learning how to do their job simply by doing it, the focus is very much on the astute L&D professional to support learners in overcoming their everyday problems and challenges.

The smart L&D professional recognises that lengthy linear e-learning and time-hungry classroom training are not necessarily the best way to appeal to today’s busy learners, who are looking to solve problems at the point of need, whilst in the work flow.

When looking at the urgent, short term needs of the modern learner, L&D can be successful, by working with individuals and considering how they can directly impact the performance and productivity of a learner in the business. It’s important not to assume that the solution is always formal training, when short sharp work support and problem-solving solutions such as microlearning could be the answer.

Additionally, when thinking about personal development, the modern learner’s motivation is often self-centred and driven by the need to keep themselves up-to-date with new knowledge and skills to remain marketable.

At MicroLearn, we’ve carefully considered how we can support L&D meet the short term problem solving and work support demands of the modern learner, as well as their longer term personal development aspirations. MicroLearn has developed a unique approach to our resource development with the creation of two resources which cater for just-in-time, day to day work support (Video Plus) and for the more reflective career development (Full Module).

Take a look today: click here

What are you waiting for? Your modern learners are in a hurry!

03/08/2018 • Tracy Capaldi-Drewett
27/07/18

Is your organisation combatting it?
Modern slavery is seeping into all areas of British life, stretching from the Cornish coast to Highland crofts, it appears in both poor and affluent areas alike, involves British citizens as well as foreign nationals, and affects men, women and children. With the National Crime Agency (NCA) reporting a 35% annual rise in the number of suspected slavery victims found in the UK, it’s more important than ever for organisations to educate their employees to recognise the signs of slavery, which is why MicroLearn created a designated course on Modern-Day Slavery.

According to the NCA’s report Labour exploitation is the most common type of modern slavery with high-risk sectors including temporary workers employed in distribution and office cleaning; agency labour for logistics operations; car-washing companies; construction workers and outsourced security staff. However, high-street retailers, fishing fleets, meat and poultry processing and garment manufacturing industries are also affected.

Following the introduction of the Modern Slavery Act 2015, all organisations operating with the UK and recording a global turnover of more than £36 million are required to produce a slavery and human trafficking statement at the end of each financial year to highlight the steps they’ve taken to ensure this behaviour isn’t occurring either within their own operations or their supply chains.
The statement should also document the training provided to their staff and in some cases, their suppliers, which has been designed to help combat the growing problem of Slavery in Britain.

As part of our compliance catalogue, we’ve specifically developed a range of short training modules to help organisations meet their corporate social obligations including a course on Modern Day Slavery which explores the origins of slavery, the types in operation today, how to identify victims of slavery and what action can be taken to protect individuals from exploitation.

For more information or to explore the content for yourself email hello@microlearn.com and we’ll set you up with a Free Trial.

27/07/2018 • Tracy Capaldi-Drewett
28/06/18

In May, our Creative Development team travelled to the World Animal Protection head office in London to run a VideoScribe workshop, for members of the Charity Learning Consortium (CLC). There was a great turn out on the day, with 18 attendees from a number of UK charities, each with varying levels of experience, all excited to get started!

A popular video authoring platform, VideoScribe is the leading whiteboard animation software and a unique tool for creating engaging content to tell your story. We’ve been using it since 2016 to create the characteristic whiteboard-style explainer videos that form an essential part of all MicroLearn courses.

At the workshop, we shared our experience, knowledge and expertise in using the programme to offer the charities the tools they’ll need to start creating impactful and cost-effective training and promotional videos in-house.

Drawing on their experience, Creative Director, Ali Soper and Creative Developer, Elle Webster decided to start the day on paper, with a session on the art of storyboarding. A strong understanding of the script is essential to making your video a success, so we encouraged attendees to read through and listen to the Volunteering script we provided a few times, before creating a rough storyboard exploring how they would show each line through text and imagery.

With the ideas flowing and after a quick tea break, it was time to focus on Creating Your Video, with an exploration of VideoScibe’s key features including adding an image, animation, timing, camera angles, importing audio and perhaps most importantly, how to save their work!

The basics covered, we let the group loose on VideoScribe, embracing the philosophy that practice makes perfect! The rest of the day was spent working on the Volunteering video, as this provided a great opportunity to play around with the programme’s features and ask plenty of questions.

Throughout, Ali and Elle were on hand to offer advice and support, answering questions on everything from changing text colour, erasing images, and how moving around the canvas can make a video more dynamic.

The final session of the day allowed everyone the chance to showcase their videos to the rest of the group, receiving feedback and encouragement, before discussing the challenges they’d experienced and what they hope to achieve with VideoScribe moving forward within their own organisations.

Keeley Mooney from Royal British Legion said: “Getting to experience VideoScribe for the first time during the workshop was a brilliant opportunity to test the system in a safe and creative environment. Feeling confident enough to push random buttons and ask questions as you go helped build my confidence in designing and producing a short video.”

“It was a fantastic day, with everyone really engaging with each other and with VideoScribe, absorbing the information and enjoying the opportunity to get stuck in making their own videos,” adds Ali Soper. “It was great to see everyone supporting one another as we moved through the day and the final showcase revealed 19 very different but equally impressive videos which all started from the same script!”

“I’d like to say a massive thank you CLC for facilitating the day and inviting us to run the workshop, and to World Animal Protection for kindly hosting the event. We had a great time sharing our tips and tricks and look forward to supporting more events like this in the future!”

28/06/2018 • The MicroLearn Team
19/06/18

Always looking for innovative and dynamic ways to improve learner experience, we’ve developed a brand-new feature which has been rolled out across all the MicroLearn courses. Supporting completion of the resources to ensure the content is successfully tracked and registered in your learning platform, the new feature reminds the learner to complete all components before exiting the resource.

Applied to the “And Finally” button before the final Top Tips section at the end of each course, the new feature is designed to prevent learners from progressing to the Completion section without first having finished all other elements of the course.

For those that have missed one or more components, a pop-up box will now appear, alerting learners to the incomplete activities, opening the progress menu on the right so they can identify what’s been missed.

The MicroLearn team have developed the feature to minimise the risk of reports from organisations where learners have closed a course, missed an activity by mistake, and received an incomplete mark in the LMS.

Earlier in the year, we incorporated into the courses brand new tick indictors on each activity and an info button, which together with the latest Completion Reminder feature help ensure all learners get the most out their learning and development experience.

We’re dedicated to regularly maintaining and updating our library, developing creative and practical features which improve both look & feel and instructional design to maximise engagement and efficacy for our learners.

05/06/2018 • The MicroLearn Team